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Festive party-goers in Mid and West Wales targeted in national Don’t Drink and Drown campaign with RLSS

04/12/2017 06:00

Campaign from the Royal Life Saving Society UK hopes to save lives this festive season.


Festive revellers in Mid and West Wales are being warned to act responsibly near water during their night out, as part of a national charity’s Don’t Drink and Drown campaign.

The campaign, run by the UK’s drowning prevention charity the Royal Life Saving Society UK (RLSS UK), urges people not to walk home near bodies of water after they have been drinking.

Last year 20 per cent of all adult accidental drowning victims in the UK had alcohol in their bloodstream. 

As part of the campaign MAWWFRS warn people about the dangers of walking home near water after a night out drinking. 

Andrea Roberts, RLSS UK Community Drowning Prevention Coordinator for Wales, said: “People tragically die each year because they’ve entered the water with alcohol in their bloodstream, either deliberately or completely by accident. Drinking near or in water can be a dangerous and deadly cocktail. Alcohol can seriously impede your ability to survive in water.

“When walking home from a night out, avoid routes that are alongside water, particularly in the darkness, and always stay with and look out for your friends.”

“We want everyone to have a great time this Christmas and our Don’t Drink and Drown campaign gives essential advice to party-goers to make sure they know how to stay safe when they’re out celebrating.”

MAWWFRS, Head of Community Safety, Karen Jones warns, 

“Please avoid walking near the water when you can, especially in these dark, winter nights, and ESPECIALLY when you have been drinking! River banks and cliff edges can be unstable and give way when you have good visibility during the day, let alone when it is dark and you have been drinking. Alcohol seriously affects your ability to get yourself out of trouble, if you have been drinking stay well clear from bodies of water. 

To avoid having to walk near any bodies of water – make sure you store a taxi number in your phone and some emergency money at home so you can pay. If the money is at home you can't lose it or accidently spend it.

Remember, in an emergency always call 999. Never enter the water to try and save someone!”

Stay Safe this Christmas:

Don’t walk home near water, you might fall in

Look out for your friends, make sure they get home safely

Don’t enter the water if you have been drinking

Alcohol seriously affects your ability to get yourself out of trouble

Don’t Drink and Drown was launched in 2014 following a string of tragic drownings of young people. Research indicated that around a quarter of all adult drowning victims have alcohol in their bloodstream and RLSS UK were keen to prevent more tragedies by providing a strategic approach in hot spot areas. 

The campaign has two targeted time frames where RLSS UK and supporters push messaging through events and social media. These are September (at the start of the new university term) and December (during the festive period).

For more information on RLSS UK’s Don’t Drink and Drown campaign - 

Visit their website at 


*National Water Safety Forum Water Incident Database (WAID) of which RLSS UK is a member. Data is used from 2012-2016, including accidental and natural cause records only. Adults aged 18 years+. Alcohol records are suspected or confirmed cased, based upon Coroners and emergency service records, court records.

The Royal Life Saving Society UK (RLSS UK) is the drowning prevention charity.  Around 400 people drown in the UK every year and the RLSS UK aims to prevent drowning through water safety education.

Through its trading subsidiary, IQL UK, there are more than 90,000 RLSS UK Pool Lifeguards in the UK trained in the National Pool Lifeguard Qualification (NPLQ). Around 95 per cent of all pool lifeguards are trained by the RLSS UK.

RLSS UK awards and programmes teach a range of lifesaving skills ranging from life support (CPR) to water survival and rescue skills. Programmes include Rookie Lifeguard (for eight to12-year–olds), Survive and Save (for 12 years+) and Save a Baby’s Life (a free course aimed at parents and carers of young children).

The RLSS UK (then the Life Saving Society) was formed in 1891. In 1904, as there was great support for the organisation from the Royal Family, the society was granted permission to use the Royal title and became the Royal Life Saving Society.