www.mawwfire.gov.uk
Grass & forestry fires reduction initiative
To assist in reducing these fires we’ve employed Swansea Bay Radio (102.1 FM) www.swanseabayradio.com to create a public safety message around the theme of grass and forestry fire reduction. Swansea Bay Radio’s target audience is people over the age of 25, which ties in with our desire to target parents. We want to make parents/adults think about the consequences of such fires whilst encouraging them to teach their children about fire safety. The 40-second commercial runs for one-year and is broadcast around 4-5 times daily.
© Gwasanaeth Tân Ac Achub Canolbarth a Gorllewin Cymru | © Mid and West Wales Fire and Rescue Service